[ad_1]
\n<\/p>\n
Twitch is joining Spotify<\/a>, Max<\/a>, Peacock<\/a>, Crunchyroll<\/a>, EA<\/a> and other content services in everyone\u2019s favorite corporate trend of raising subscription prices (almost as fun as the parallel trend of Big Tech layoffs<\/a>). The Amazon-owned<\/a> company said<\/a> on Tuesday that Twitch Tier 1 subscriptions in the US will increase from $4.99 to $5.99 on July 11. This is the first time the monthly cost has gone up for American subscribers.<\/p>\n \u201cAs part of our efforts to help creators build and grow their communities worldwide, the following countries received subscription price adjustments as a part of Local Subscription Pricing,\u201d the company wrote<\/a> in a support article.<\/p>\n In a separate X reply, the company clarified<\/a> that streamers will still earn the same 50 to 70 percent through Twitch\u2019s revenue-sharing program, so they will earn more per subscription (likely the rationalization for the questionable \u201cIt\u2019s for the creators!\u201d framing). However, streamers\u2019 earning extra revenue<\/em> depends on Twitch\u2019s subscriber numbers staying the same or increasing. An unpopular price hike could lead to a loss of paying subscribers if enough people shirk the increase.<\/p>\n Twitch had warned this day would come. When the company raised subscription prices<\/a> in Canada, Australia, Turkey and the UK in February, Chief Monetization Officer Mike Minton added<\/a> that a US subscription increase would \u201cprobably\u201d arrive sometime this year. And here we are.<\/p>\n The company has had a rough 2024, and we aren\u2019t even at the halfway point. Twitch laid off a reported 500 employees<\/a> in January to \u201ccut costs\u201d and \u201cbuild a more sustainable business\u201d as CEO Dan Clancy admitted<\/a> the company wasn\u2019t profitable. For good measure, it cut how much creators earn<\/a> from Prime subscriptions. Then, late last month, it removed every member of its Safety Advisory Council<\/a>, replacing them with \u201cTwitch Ambassadors,\u201d which sounds an awful lot like community volunteers.<\/p>\n<\/div>\n