{"id":225299,"date":"2024-05-29T16:35:22","date_gmt":"2024-05-29T16:35:22","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/05\/29\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/"},"modified":"2025-06-25T17:18:31","modified_gmt":"2025-06-25T17:18:31","slug":"atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/05\/29\/atomic-golf-opens-at-strat-abrubtly-fires-third-of-staff\/","title":{"rendered":"Atomic Golf Opens at Strat, Abrubtly Fires Third of Staff"},"content":{"rendered":"

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\n \"Scott <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

This is so painful, we\u2019ll try and make it quick.<\/p>\n

Atomic Golf, a $75 million Topgolf knock-off at The Strat, opened March 22, 2024. On May 22, 2024, the golf-themed attraction fired 250 employees because of \u201cfinancial difficulties due to lack of business levels.\u201d<\/p>\n

That\u2019s about one third of the venue\u2019s staff, and they\u2019re understandably teed off.<\/p>\n

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Atomic Golf puts the \u201cy\u201d in \u201cyuge.\u201d<\/figcaption><\/figure>\n

Atomic Golf has acknowledged the layoffs, but hasn\u2019t officially given specifics. They were, however, revealed in an internal communication. The message communicating the terminations contained the closing, \u201cWarmly.\u201d Brutal.<\/p>\n

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\u201cWarmly.\u201d https:\/\/t.co\/OVZvkuE4Lt<\/a> pic.twitter.com\/54P2AF77Uf<\/a><\/p>\n

\u2014 Vital Vegas (@VitalVegas) May 26, 2024<\/a><\/p>\n<\/blockquote>\n

Yes, businesses often overhire when they open, because attrition is a natural part of the process. Lots of front line employees jump onboard, then when they get a look at the financial landscape (as opposed to pie-in-the-sky promises), they often bop to their next gig.<\/p>\n

This goes beyond that common and expected scenario. It\u2019s a reality check for the new and ambitious attraction, and reality can, to put it in the parlance of business, suck.<\/p>\n

We visited Atomic Golf on opening night, and it\u2019s awesome. Awesome, however, does not a business plan make.<\/p>\n

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The golf is just a social lubricant, really.<\/figcaption><\/figure>\n

The CEO of Atomic Golf says the venue is more \u201centertainment with golf\u201d than \u201cgolf with entertainment.\u201d<\/p>\n

Here\u2019s a look at some of the tech used in the driving range part of the experience.<\/p>\n

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