the 5 a.m. club<\/a> and takes turns doing kids\u2019 drop-off with his wife\u2014who also works at Farmer J in marketing.<\/p>\nFrom there, Recanati heads straight to work. Some days he\u2019s based at the company\u2019s Covent Garden office, other days he scopes out potential site locations or meets with general managers. <\/p>\n
\u201cThat\u2019s what I like about my job, it\u2019s not like I sit in the office all day and then go home,\u201d the entrepreneur adds.<\/p>\n
Despite encouraging office workers in the capital to carve out time for a balanced meal at Farmer J\u2019s, the CEO barely gets time for lunch himself. <\/p>\n
Recanati\u2014who studied at the specialist hospitality university \u00c9cole h\u00f4teli\u00e8re de Lausanne (EHL) in Switzerland\u2014aims to be home between 6 p.m. and 7 p.m. to spend some time with his kids before their bedtime and then carries on working late into the night.<\/p>\n
\u201cVery often I\u2019ll be emailing after they go to sleep,\u201d he adds, with the caveat that he\u2019ll switch off on the weekends with the family\u2014or if it\u2019s date night with his wife.\u00a0<\/p>\n
But it wasn\u2019t always that way. <\/p>\n
One of Recanati\u2019s \u201cbiggest regrets\u201d is cutting his honeymoon short in 2018 because Farmer J was launching a second restaurant.\u00a0<\/p>\n
\u201cI felt like I needed to be there and make sure that we were preparing properly for the opening,\u201d he recalls. \u201cIn hindsight, I would never do that. But when you\u2019re in the thick of it, you lose perspective.\u201d\u00a0<\/p>\n
That being said, you still won\u2019t catch him turning his out-of-office on when he goes on vacation.\u00a0<\/p>\n
\u201cIf I switch off, I\u2019m basically not pursuing my goals,\u201d Recanati explains, adding that his ambitions for Famer J\u2019s future are always at the back of his mind.<\/p>\n
\u201cBut if you enjoy doing it, it doesn\u2019t feel like work,\u201d he adds. <\/p>\n
\u201cYou\u2019re creating value for yourself, for your investors, for your employees\u2014there\u2019s so many things going through your head, it\u2019s not just about \u2018What\u2019s my next bonus?’\u201d<\/p>\n
Don\u2019t wait until becoming a parent to gain perspective<\/h2>\n
For most founders, their business is their baby\u2014and it took having children for Recanati to realize that really, it\u2019s not.<\/p>\n
His advice to entrepreneurs is don\u2019t wait until the day you become a parent to gain perspective on what matters most in life.\u00a0<\/p>\n
\u201cIt\u2019s really hard because that\u2019s your life\u2014it\u2019s all you care about,\u201d he says.<\/p>\n
\u201cYou have to enjoy the moments outside of work,\u201d he adds. \u201cDon\u2019t miss out on the moments with your family and friends. I did and I regret it.\u201d<\/p>\n
After a decade of grinding\u2014and the success to show for it\u2014when will Famer J\u2019s founder finally slow down to enjoy the fruits of his labor? <\/p>\n
First, Recanati says he\u2019d like to expand to at least 50 restaurants in the U.K. before considering kicking up his feet.\u00a0<\/p>\n
But then he carefully reconsiders: \u201cI want to build five restaurants this year, eight next year, and I want to have at least one open and working in the U.S.\u00a0<\/p>\n
\u201cSo I guess maybe in two years I can say that I\u2019ve done that and maybe I could relax,\u201d he pauses, before swiftly adding: \u201cOr think about the next two years.\u201d<\/p>\n<\/div>\n
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