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TATE SEDAR has made a mark in electronic music, notably performing at the 2020 Insomniac Discovery Project: EDC Virtual Rave-a-Thon. Collaborations with industry heavyweights like Dada Life, Don Diablo, and more have cemented his status as an innovative artist. With over 5.7 million plays in 2023 and tracks along with remixes for the likes of Empire\u2019s Terrell Carter\u2019s \u201cHero\u201d and an edit of Justin Bieber\u2019s \u201cHold On\u201d have helped garner him a global fanbase.<\/p>\n
We\u2019re thrilled to premeire his latest single \u201cSan Francisco\u201d for you to hear. San Francisco holds profound personal significance in TATE SEDAR\u2019s artistic evolution. As a city renowned for its musical heritage spanning rock, funk\/soul, and hip-hop, it becomes the thematic nucleus of his latest release. \u201cSan Francisco\u201d pays homage to the diverse sounds that influenced SEDAR\u2019s formative years while also acting as a platform for his ventures into uncharted musical realms. The track exemplifies the transformative influence of revisiting one\u2019s roots to chart new creative territories.<\/p>\n
We had the chance to catch up with TATE SEDAR and discuss the single along with what\u2019s ahead. Check it out below!<\/p>\n
The Genesis of \u201cSan Francisco\u201d: Can you describe the moment or experience that inspired you to create \u201cSan Francisco\u201d? Was there a specific event in the city that sparked this artistic endeavor?<\/strong><\/p>\n San Francisco was actually something I made by accident. I was playing around with lofi samples and I started to realize: \u201cthis sounds a lot like what I grew up with in SF.\u201d Is there a specific event? Well, it\u2019s my youth \u2013 my upbringing. And sometimes, you find yourself in other things. And I think that\u2019s what happened with these samples and the production.<\/em><\/p>\n \u201cSan Francisco\u201d represents a fusion of diverse genres. How did you approach the process of blending elements of progressive rock, funk, hip-hop, and post-EDM to create a cohesive sound?<\/strong><\/p>\n I first started with the guitar melody and found out (while I didn\u2019t even realize San Francisco was shining its way through) a sort of connection between rock and funk. The connection, of course, is where I\u2019m from: rock and funk are part of the \u2018San Francisco sound.\u2019 And then\u2026I kind of left the middle break alone for a bit. But when I started to hear SF, I thought: \u201cI\u2019m going to add hip-hop,\u201d \u2018cuz \u2018cmon: the Bay Area \u2013 we\u2019re known for that (laughs shortly). Post-EDM is the result of this track; it\u2019s all these different sounds and genres in an electronic format, or at least what people consider, you know, EDM and electronic music now. I didn\u2019t even realize at the time I was coming into the concept of post-EDM until after.<\/em><\/p>\n Beyond its musical influence, how has the city of San Francisco shaped you personally and artistically? Are there any landmarks, cultural aspects, or personal memories that directly influenced the track?<\/strong><\/p>\n You know what\u2019s kind of funny is: I was raised in San Francisco but have not spent all my life there. I lived there until I was about seven, moved around with family to the [US] East Coast, then London, went to school in [central] NY \u2013 and finally made it back to SF (now in LA). My mom always believed she made \u201cSF part of my\u2026identity\u201d and I think it\u2019s very true because, even though we didn\u2019t live there full-time, we visited every summer and winter. It became important still in adolescence: those high school summers when you\u2019re 16, 17, 18 are crucial in everybody\u2019s upbringing.<\/em><\/p>\n San Francisco has shaped me in terms of my outlook on life, social dynamics & experiences with people and some of my beliefs: I kind of am somebody who believes in and hopes for a world without judgment or discrimination \u2013 a world where everyone can be who they are or want to be, regardless of what people think. There is a warmth and care that San Francisco breeds, or at least used to (a story for another day) \u2013 but I think I\u2019m still part of that [earlier] generation.<\/em><\/p>\n I really only discovered what is glam or early progressive rock \u2013 Journey \u2013 when I lived in London and researched music from SF. Motown and R&B were always part of my youth. I think San Francisco is very much a \u201cmelting pot,\u201d like New York City \u2013 and that is what this song is: a fondue of music (laughs). Those memories of finding this music is what made this. Some music might be inspired by what\u2019s current now or trends, but this track is about what made me. It\u2019s kind of a retrospective, but also a style and concept I haven\u2019t encountered yet.<\/em><\/p>\n Your career has now ventured into the realm of what is labeled \u2018post-EDM,\u2019 a genre that signifies progression from traditional EDM sounds. How do you define post-EDM, and what makes \u201cSan Francisco\u201d a standout piece within this genre?<\/strong><\/p>\n The definition (or my interpretation) of post-EDM is: a progressive style of electronic music that incorporates sounds of what some may consider \u201cthe Golden Age of EDM\u201d (2010-2014) and afterward as well as music from the past \u2013 really, it\u2019s an amalgamation, a refinement of digital and analog sounds. And I realized this made the most sense, in terms of my career, because I felt limited with synthesized sounds. Yeah, sound design is great: it\u2019s something fresh, people love novelty. But there\u2019s something about what we know \u2013 what we\u2019re familiar with \u2013 that engages people. You can\u2019t deny that guitars, pianos or even an old vocal style each evoke a certain emotion and I feel like just staying with synthetic music is devoid of that [emotion].<\/em><\/p>\n \u201cSan Francisco\u201d is the introduction to this sound because it incorporates the three most well-known genres of SF, all of which are pre-electronic music (rock, r&b and hip-hop) and its natural form exhibits the definition of post-EDM. Some people might say \u201cit\u2019s a funk-inspired\u201d or \u201cdisco house.\u201d track, and that\u2019s ok. There\u2019s a little more there though, and for those that really wanna take it apart and hear that \u2013 I think they\u2019ll get the message.<\/em><\/p>\n You\u2019ve emphasized storytelling through your music. What story does \u201cSan Francisco\u201d tell, and how do you use the different musical elements to convey this narrative?<\/strong><\/p>\n I would say this is more a story of sound than necessarily a narrative. Yeah, I have love songs and songs about finding yourself \u2013 but this is the story of San Francisco through music. And sure, it might feel like a history piece, but some people like history. And also, it just hits a lot of spots emotionally when you think of the different analog sounds that inspire it.<\/em><\/p>\n What\u2019s your plans for the future \u2013 how are you feeling about 2024 and where you are headed within the year?<\/strong><\/p>\n I am ready for 2024. I have a lot slated; I have so much music over the past couple of years that basically fit this sound and became the foundations of my rebrand. But also\u2026feeling a little anxious. I committed to trying to put out [1] original and [1] remix a month. That\u2019s a lot of work!\u00a0<\/em><\/p>\n I think there is something to offer for people to hear, but I just need to have a year where I get it all out and see what happens. I didn\u2019t put out a lot of music last year and need to expand the catalog. And if it doesn\u2019t stick, we try again! But I\u2019m confident that some of this will connect with people because there is an audience who doesn\u2019t even know they like electronic music \u2013 because they don\u2019t know that these sounds that are familiar could also be part of electronic music. And that\u2019s what I\u2019m hoping to do \u2013 is to be able to bridge a gap.<\/em><\/p>\n \n