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Today\u2019s teens are\u00a0very online<\/a>. But what about the generation younger than them?<\/p>\n Gen Alpha, aka children ages 10 and younger, are already engaging with streaming and social media, according to Morning Consult\u2019s second annual\u00a0report<\/a>\u00a0on the generation, which is based on responses from thousands of US parents across two surveys.<\/p>\n Alphas are relatively new to social media and streaming platforms\u2014and the athletes and influencers that populate them\u2014but, despite their youth, Morning Consult found Alphas are already developing habits that marketers may\u00a0want to note<\/a>.<\/p>\n About half of Alphas stream video content daily, according to the report, and by age 8, most of them are on social media for up to three hours a day, according to their parents.<\/p>\n Given the\u00a0age restrictions<\/a>\u00a0on many social platforms, there are \u201ca lot more children on social media than I would expect,\u201d Joanna Piacenza, head of industry analysis at Morning Consult, told Marketing Brew.<\/p>\n \u201cWe have to be careful as brands and advertisers, not marketing specifically to 6-year-olds, to minors,\u201d she said. \u201cBut knowing that they\u2019re on those platforms, Alphas are going to catch your brand\u2019s name.\u201d<\/p>\n Since some Alphas are on social and streaming platforms, according to their parents, it stands to reason that they\u2019ve been exposed to sports content. Morning Consult found that 60% of the generation has watched a pro sports event on TV, and almost half (47%) have watched\u00a0college sports<\/a>\u00a0on TV.<\/p>\n Parents told Morning Consult that smaller shares have attended games in person\u201439% for pro sports and 28% for college sports\u2014and 18% have already participated in fantasy leagues.<\/p>\n Marketers that want to reach Alphas\u2014via influencers, athletes, or otherwise\u2014might want to learn a new language: Alpha slang. Almost one-third (29%) of Alpha parents said their youngest child uses\u00a0slang they don\u2019t understand<\/a>, according to the report.<\/p>\n \u201cYou can\u2019t speak to them if you don\u2019t know the language that they\u2019re speaking, and this is the language that they\u2019re speaking,\u201d Piacenza said. \u201cIn two months, this list will be dated.\u201d<\/p>\n This report was initially published<\/a> in Marketing Brew<\/a>.<\/em><\/p>\n<\/div>\n\nThe kids are online<\/strong><\/h2>\n
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Alpha fan<\/strong><\/h2>\n
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Alpha-bet<\/strong><\/h2>\n
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