{"id":219703,"date":"2024-04-03T01:36:49","date_gmt":"2024-04-03T01:36:49","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/04\/03\/ct-colonography-what-to-know-about-virtual-colonoscopy-mark-cuban-says-saves-time-money\/"},"modified":"2025-06-25T17:19:26","modified_gmt":"2025-06-25T17:19:26","slug":"ct-colonography-what-to-know-about-virtual-colonoscopy-mark-cuban-says-saves-time-money","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/04\/03\/ct-colonography-what-to-know-about-virtual-colonoscopy-mark-cuban-says-saves-time-money\/","title":{"rendered":"CT colonography: What to know about virtual colonoscopy Mark Cuban says saves time, money"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>If you\u2019re between the ages of 45 and 85, you should have a <a href=\"https:\/\/fortune.com\/well\/2024\/03\/22\/katie-couric-colorectal-cancer-mans-disease-imploring-women-lifesaving-screenings\/\" target=\"_self\" rel=\"noopener\" class=\"sc-c908bf88-0 iyWINF\">colorectal cancer screening routine<\/a> in place, per the <a href=\"https:\/\/www.cancer.org\/cancer\/types\/colon-rectal-cancer\/detection-diagnosis-staging\/acs-recommendations.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">American Cancer Society (ACS)<\/a>. But a <a href=\"https:\/\/www.niddk.nih.gov\/health-information\/diagnostic-tests\/colonoscopy\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">colonoscopy<\/a>\u2014in which your doctor uses a special camera to look inside your colon and rectum in search of abnormal growths called <a href=\"https:\/\/www.niddk.nih.gov\/Dictionary\/P\/polyp\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">polyps<\/a>\u2014isn\u2019t the only option to take charge of your gastrointestinal health.<\/p>\n<div>\n<p>You can choose from <a href=\"https:\/\/www.cancer.org\/cancer\/types\/colon-rectal-cancer\/detection-diagnosis-staging\/screening-tests-used.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">noninvasive screening methods<\/a>: computed tomography (CT) colonography and\/or a stool-based test. Billionaire entrepreneur and <em>Shark Tank<\/em> investor <a href=\"https:\/\/fortune.com\/tag\/mark-cuban\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Mark Cuban<\/a> tells <em>Fortune<\/em> he enjoys the relatively low cost and simplicity of the former, also called <a href=\"https:\/\/www.niddk.nih.gov\/health-information\/diagnostic-tests\/virtual-colonoscopy\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">virtual colonoscopy<\/a>. In short, it\u2019s an X-ray exam that doesn\u2019t require sedation or anesthesia.<\/p>\n<p>\u201cI like getting CT versions because while they are not cheap, the cash price is far less expensive than the cash price of a traditional colonoscopy,\u201d Cuban says via email, \u201callowing me to get one every couple years and the traditional every seven.\u201d\u00a0<\/p>\n<p>Cuban says the cash price for his most recent virtual colonoscopy was under $600. Procedure cost may vary by location. For example, in New York City\u2019s 10038 ZIP code where <em>Fortune<\/em> is located, a virtual colonoscopy with contrast ranges from $496\u2013$2,613 with a fair price of $778, according to <a href=\"https:\/\/www.healthcarebluebook.com\/explore-home\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Healthcare Bluebook<\/a>. A traditional colonoscopy ranges from $997\u2013$10,541 with a fair price of $2,712.<\/p>\n<p>Because the <a href=\"https:\/\/www.uspreventiveservicestaskforce.org\/uspstf\/recommendation\/colorectal-cancer-screening\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">U.S. Preventive Services Task Force (USPSTF)<\/a> recommends colorectal cancer screenings beginning at age 45 for people at average risk of developing the disease, federal law requires <a href=\"https:\/\/fortune.com\/well\/2024\/03\/22\/does-medicare-cover-colonoscopy-colorectal-cancer-screenings\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Medicare<\/a> and private health insurers to <a href=\"https:\/\/www.cancer.org\/cancer\/types\/colon-rectal-cancer\/detection-diagnosis-staging\/screening-coverage-laws.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">cover the costs<\/a>. This means patients shouldn\u2019t need to navigate copays or deductibles. However, the ACS notes the definition of a \u201cscreening\u201d versus a \u201cdiagnostic\u201d test may vary by insurer, and not all plans cover all forms of colorectal cancer screenings.<\/p>\n<p>In addition, people at high risk of developing colorectal cancer may need screenings earlier and more often. Talk to your doctor about which test is right for you and your insurer about how to get it covered.\u00a0<\/p>\n<p><a href=\"https:\/\/www.inova.org\/doctors\/arthur-a-winer-md\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Dr. Arthur Winer<\/a>, a gastrointestinal medical oncologist at the <a href=\"https:\/\/www.inova.org\/our-services\/inova-schar-cancer-institute\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Inova Schar Cancer Institute<\/a> in Fairfax, Virginia, and <a href=\"https:\/\/college.mayo.edu\/academics\/residencies-and-fellowships\/gastroenterology-and-hepatology-neoplasia-fellowship-minnesota\/fellow-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Dr. Derek Ebner<\/a>, a gastroenterology and hepatology neoplasia fellow at the <a href=\"https:\/\/www.mayoclinic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Mayo Clinic<\/a> in Rochester, Minnesota, explain your options for noninvasive colorectal cancer screenings below.<\/p>\n<h2 class=\"wp-block-heading\">What is a virtual colonoscopy?<\/h2>\n<p>Whereas traditional colonoscopy involves snaking a camera called a colonoscope through your colon and rectum, the virtual option consists of X-rays and a computer creating 3D images of these organs. Neither test, however, can be performed with stool in the way.<\/p>\n<p>\u201cThe beginning preparation is the same,\u201d Winer tells <em>Fortune<\/em>. \u201cYou still need to clean the colon out, so you don\u2019t get to get out of taking a bunch of laxatives and having to run to the bathroom.\u201d<\/p>\n<p>You\u2019ll also need to drink a contrast medium the night before the procedure. Even so, a virtual colonoscopy takes just 10 to 15 minutes\u2014the traditional method takes under an hour\u2014and because you won\u2019t be sedated or anesthetized, you can drive yourself home or back to work and immediately resume regular activities.<\/p>\n<p>While the CT colonography itself is noninvasive, your radiologist will typically insert a catheter into your rectum to inflate your large intestine with air or carbon dioxide.\u00a0<\/p>\n<p>\u201cThe colon\u2014just like any hollow space\u2014if there\u2019s nothing on the inside, it\u2019s going to collapse,\u201d Ebner tells <em>Fortune<\/em>. \u201cThe radiologists have to use that air, that gas in order to open up the colon to then see with the CT images, are there polyps or abnormalities along the inside lining of the colon.\u201d<\/p>\n<p>Traditional colonoscopy is safe, with low risk of the colonoscope poking a hole in your organs or causing infection, Winer says; virtual colonoscopy further reduces that risk. The virtual option does come with <a href=\"https:\/\/www.cancer.org\/cancer\/diagnosis-staging\/tests\/imaging-tests\/understanding-radiation-risk-from-imaging-tests.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">a low dose of radiation<\/a> similar to that of other medical imaging.<\/p>\n<p>CT colonography may be a good fit for people averse to an invasive colonoscopy or who have trouble with anesthetics. The procedure \u201chas reasonable accuracy to detect colorectal cancer and <a href=\"https:\/\/www.cancer.gov\/publications\/dictionaries\/cancer-terms\/def\/adenoma\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">adenomas<\/a> (noncancerous tumors),\u201d according to the USPSTF, and should be done more frequently: every five years instead of 10. Traditional colonoscopy remains the more comprehensive approach; CT colonography can\u2019t remove polyps and <a href=\"https:\/\/www.hopkinsmedicine.org\/health\/conditions-and-diseases\/colon-cancer\/virtual-colonoscopy-for-cancer-screening\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">may miss those smaller than 10 millimeters<\/a>.<\/p>\n<p>\u201cThe benefit of a (traditional) colonoscopy is that it both diagnoses the problem and potentially can treat it at the same time,\u201d Winer says, referring to polyp removal. \u201c[Doctors] thread a lasso around them and snare them off. And if they find a tumor, they will biopsy it and mark it with some ink to show other doctors where it is in the colon.\u201d<\/p>\n<p>Occasionally, during a traditional colonoscopy the scope is unable to reach all the way to the beginning of the large intestine, Ebner says. When this happens, your doctor may have you undergo a virtual colonoscopy to complete the screening.\u00a0<\/p>\n<p>Medicare doesn\u2019t cover CT colonography.<\/p>\n<div class=\"wp-block-image\" style=\"margin:auto;max-width:960px\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:71.25%\"\/><img alt=\"Some hope virtual colonoscopies lead to more cancer screening\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)\"\/><noscript><img alt=\"Some hope virtual colonoscopies lead to more cancer screening\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover\" sizes=\"100vw\" srcset=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=320&amp;q=75 320w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=480&amp;q=75 480w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=576&amp;q=75 576w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=768&amp;q=75 768w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=1024&amp;q=75 1024w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=1280&amp;q=75 1280w, https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=1440&amp;q=75 1440w\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/04\/GettyImages-599231570-e1711997992530.jpg?w=1440&amp;q=75\"\/><\/noscript><\/span><figcaption>In this undated photo, a woman looks at an iPad displaying an image from her virtual colonoscopy, also called a CT colonography.<\/figcaption><p>Barbara Haddock Taylor\/Baltimore Sun\/Tribune News Service via Getty Images<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\">What is a stool-based colorectal cancer screening?<\/h2>\n<p>For some people, a stool-based test may be more convenient.<\/p>\n<p>\u201cThe poop-based tests will screen your poop for either blood, or there\u2019s some DNA testing that the specialized labs do that will look for changes in the DNA of the cells that are in your poop,\u201d Winer tells <em>Fortune<\/em>. \u201cAs the poop passes down your colon, it can pick up cells from these precancerous or cancerous spots.\u201d<\/p>\n<p>The ACS recommends these options:\u00a0<\/p>\n<ul>\n<li><a href=\"https:\/\/medlineplus.gov\/ency\/patientinstructions\/000704.htm\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\"><strong>Fecal immunochemical test (FIT):<\/strong><\/a>\u00a0Available over the counter, this type of screening looks for blood that may be hidden in the stool from your lower intestines.<\/li>\n<li><a href=\"https:\/\/medlineplus.gov\/ency\/article\/003393.htm\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\"><strong>Guaiac-based fecal occult blood test (gFOBT):<\/strong><\/a> A kit may be provided by your doctor and uses a chemical reaction to screen for hidden blood in your stool. This test somewhat restricts your diet; for example, you\u2019re encouraged to avoid red meat for at least three days before testing.<\/li>\n<li><strong>Multi-targeted stool DNA test with fecal immunochemical testing (MT-sDNA, sDNA-FIT, or FIT-DNA): <\/strong><a href=\"https:\/\/www.cologuard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">Cologuard<\/a>, the only such test available in the U.S., requires a prescription.<\/li>\n<\/ul>\n<p>A disadvantage of stool-based tests, Ebner says, is they must be done frequently: FIT and gFOBT annually, and Cologuard every three years. If these tests show abnormal results, a diagnostic colonoscopy will be needed. On the other hand, stool-based tests don\u2019t involve bowel preparation.<\/p>\n<h2 class=\"wp-block-heading\">Which colorectal cancer test is best?<\/h2>\n<p>\u201cThe best test is the one that gets done,\u201d Ebner tells <em>Fortune<\/em>. \u201cWhat\u2019s really scary is there\u2019s <a href=\"https:\/\/progressreport.cancer.gov\/detection\/colorectal_cancer\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-c908bf88-0 iyWINF\">about a third of individuals<\/a> that are eligible to be screened for colorectal cancer [and] has not yet been screened.\u00a0<\/p>\n<p>\u201cOne of the advantages of having a lot of different options is it then gives the person an opportunity to say, \u2018Hey, you know, this is what works best for me,\u2019 especially with us moving the age down to 45.\u201d<\/p>\n<p>Winer echoes, \u201cIn my view, as an oncologist, anything is better than nothing\u2014any of these tests. The worst thing I think somebody could do is not do any of them and just hope that they don\u2019t get colon cancer.\u201d\u00a0<\/p>\n<p><strong>For more on colorectal cancer screening:<\/strong><\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\">\n<p><span style=\"font-weight:400\">Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. <\/span><a href=\"https:\/\/www.fortune.com\/newsletters\/well-adjusted?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=well_adjusted\" target=\"_blank\" rel=\"noopener\" class=\"sc-c908bf88-0 iyWINF\"><span style=\"font-weight:400\">Sign up<\/span><\/a><span style=\"font-weight:400\"> for free today.<\/span><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/well\/article\/colonoscopy-vs-virtual-ct-colonography\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] If you\u2019re between the ages of 45 and 85, you should have a colorectal cancer screening routine in place, per the American Cancer Society<\/p>\n","protected":false},"author":1,"featured_media":219704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/219703"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=219703"}],"version-history":[{"count":2,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/219703\/revisions"}],"predecessor-version":[{"id":331683,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/219703\/revisions\/331683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/219704"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=219703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=219703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=219703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}