{"id":218750,"date":"2024-03-30T19:56:06","date_gmt":"2024-03-30T19:56:06","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/30\/americas-in-the-slow-lane-on-ev-adoption-because-it-has-a-culture-problem-study-says\/"},"modified":"2025-06-25T17:19:36","modified_gmt":"2025-06-25T17:19:36","slug":"americas-in-the-slow-lane-on-ev-adoption-because-it-has-a-culture-problem-study-says","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/30\/americas-in-the-slow-lane-on-ev-adoption-because-it-has-a-culture-problem-study-says\/","title":{"rendered":"America\u2019s \u2018in the slow lane\u2019 on EV adoption because it has a culture problem, study says"},"content":{"rendered":"

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Blame it on the culture.<\/p>\n

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That\u2019s one takeaway from a\u00a0new report<\/a>\u00a0by automotive research firm JATO Dynamics investigating what\u2019s keeping US EV adoption \u201cin the slow lane.\u201d<\/p>\n

The report explains why US sales of battery-electric vehicles (BEVs) have\u00a0lagged behind China<\/a>\u00a0and Europe. China accounts for more than half of global BEV demand, while Europe accounts for 22% and the US just 12%.<\/p>\n

Researchers homed in on Americans\u2019 affinity for gas-guzzling SUVs and trucks.<\/p>\n

\u201cMore so than China and Europe, the US faces a specific challenge in overcoming a culture of ICE dependence, driven largely by relatively low fuel prices and the preference among consumers for large vehicles,\u201d per JATO\u2019s report. \u201cDue to\u00a0higher BEV retail prices<\/a>\u00a0and the comparatively low cost of running an ICE vehicle in the US, there is currently no strong financial incentive to encourage consumers to make the switch to electric.\u201d<\/p>\n

The report also points to a lack of reliable charging options. In 2022, nearly 90% of global growth in fast chargers was in China. Europe\u2019s addition of fast chargers grew 55% YoY in 2022. In the US, fast charger growth increased 9% in 2022\u2014the lowest rate \u201camong other major markets.\u201d<\/p>\n

Researchers acknowledged that charging infrastructure deployment is slated to speed up thanks to an influx of federal investments, but found that initiatives like the\u00a0National Electric Vehicle Infrastructure<\/a>\u00a0program are \u201cnot currently sufficient to satisfy the explosion in demand expected over the coming years.\u201d<\/p>\n

A few other culprits: The US doesn\u2019t offer many affordable EVs; many US automakers are\u00a0struggling to scale up<\/a>\u00a0BEV production as they incur big losses in their electric businesses; and researchers suggested that aspects of the Inflation Reduction Act may be \u201cinadvertently making it more difficult for manufacturers\u2026to expand domestic production due to supply chain constraints.\u201d<\/p>\n

Separately, EV charging company FLO shared insights into consumers\u2019 charging habits based on surveys of nearly 40,000 EVs drivers in the US and Canada.<\/p>\n

Some highlights:<\/p>\n