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Phil Spencer, the Chief Executive Officer (CEO) of Microsoft Gaming believes that the habits of Gen Z individuals have led to the recent business decisions by the company.<\/p>\n
Speaking in an interview with Polygon<\/a>, Spencer would explain the moves by the gaming arm of Microsoft and give perspective to the \u2018pivot\u2019 that the company has made in making as many games as possible multiplatform and cross-device compatible.<\/p>\n Spencer has had a busy 2024 so far and at the first-ever Xbox partner preview<\/a>, he laid out some of the cross-platform decisions by Microsoft such as HiFi Rush, Starfield, and a host of other titles leaping to rival PlayStation.<\/p>\n \u201cI will say, every decision we make today and tomorrow is for the better of Xbox,\u201d Spencer would candidly approach the moves made by the gaming company. \u201cI know sometimes things get weaponized, that there\u2019s some evil in the background that\u2019s making us do things \u2014 \u2018Phil hates exclusives and that\u2019s why we\u2019re like PlayStation and Switch now.\u2019 Every decision we make is to make Xbox stronger in the long run. It doesn\u2019t mean everyone\u2019s going to agree with every decision we make. But it is fundamental for how we make decisions.\u201d<\/p>\n These decisions have led to gamers seeing Xbox exclusives like Sea of Thieves<\/a> sail over to the Sony console and Spencer is content with the new approach to how Xbox is viewed.<\/p>\n The CEO said \u201cThis notion that Xbox can only be this one device that plugs into a television isn\u2019t something we see in the Gen Z research. Because nothing else is like that for them.\u201d<\/p>\n The Gen Z market enjoys cross-console and mobile gaming as a whole, Spencer made light of this by saying \u201cSome of them (Gen Z players) will have an iPhone, some will have an Android, but all the games and everything is the same. I can still get to TikTok on both of them, at least for now.\u201d<\/p>\n Phil Spencer and Xbox\u2019s decisions to release on rival consoles could be seen as an attempt to wring out the value of existing titles that have an untapped audience.<\/p>\n It can \u201ccost $300 million to build a video game these days,\u201d said Spencer, and \u201c(continuing Xbox console and Game Pass) exclusivity gets pressured as the cost of the game goes up,\u201d he would say of ring-fencing games to a particular console audience.<\/p>\n PlayStation console owners now have exclusive titles such as Spider-Man 2 and God of War, but now can anticipate the Microsoft studio slowly releasing exclusive games at a later date.<\/p>\n This seems like the best of both worlds for those who thought games like Bethesda\u2019s<\/a> upcoming titles would mean having to invest in a new console.<\/p>\n Phil Spencer\u2019s \u2018money-for-old-rope\u2019 approach to the existing catalog of Microsoft games will be a smart move for the company, but those loyal to the brand will possibly rethink their device choices shortly as \u2018exclusivity\u2019 isn\u2019t in the business plan for Microsoft moving forward.<\/p>\n<\/p><\/div>\nXbox Chief explains business pivot<\/h2>\n