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It\u2019s now easier to avoid seeing political content across Instagram and Threads thanks to the new opt-out setting.<\/p>\n
This has been rolled out to accounts following Meta announcing the development of this feature in February via a blog post<\/a>. They describe this as being an addition to their \u2018existing approach\u2019 to how they treat political content.<\/p>\n The feature has been added to the \u2018Content preferences\u2019 section under account settings on Instagram. Users can choose to toggle between \u2018Limit political content<\/a> from people you don\u2019t follow\u2019 and not limiting this. The default is set to the former option.<\/p>\n The photo-sharing app is synced to recently launched Threads so the update will apply to that platform too.<\/p>\n Head of Instagram Adam Mosseri took to Threads six weeks ago to update people<\/a> on this new addition: \u201cIf you follow political accounts on Threads or Instagram, we want to avoid getting between you and their content.<\/p>\n \u201cThat said, we also don\u2019t want to proactively amplify political content from accounts you don\u2019t follow\u2026<\/p>\n \u201cOver the next few weeks we will be improving how we avoid recommending content about politics<\/a> on recommendation surfaces \u2013 like Explore, Reels, and Suggested Users \u2013 across both Instagram and Threads\u2026<\/p>\n \u201cOur goal is to preserve the ability for people to choose to interact with political content, while respecting each person\u2019s appetite for it.\u201d<\/p>\n This update comes after a report on the Meta Transparency Center<\/a> which directly states that people \u201chave told us they want to see less political content.\u201d<\/p>\n The team at Meta says this has prompted a refinement in their approach on Facebook and then other apps too.<\/p>\n For Facebook, AI systems are used to consider personalized signals to understand what is meaningful for each individual user.<\/p>\n Meta says this is how political content is ranked within the main Facebook feed, moving away from a ranking system based on engagement signals like how likely someone is to comment on or share content.<\/p>\n They\u2019ve discovered that those aren\u2019t reliable indicators that the content is valuable to that specific person.<\/p>\n Featured image: Via the Instagram blog<\/a><\/strong><\/em><\/p>\n<\/p><\/div>\n\u2018People want to see less politics\u2019<\/b><\/h2>\n