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Is Stanley Cup fever still running red hot? We\u2019ll get a good indication later this month.<\/p>\n
Target<\/a> and Stanley are teaming up once again for an exclusive line of the enormous tumblers. They\u2019re scheduled to hit shelves next week.<\/p>\n The Sunshine Vibes Collection<\/a> will go on sale in brick-and-mortar stores on March 24, then via Target\u2019s website on March 27. It\u2019s a line that fits well with spring and summer and will likely be a popular gift at Easter. The question is, will fans go into quite the same frenzy they did two-and-a-half months ago?<\/p>\n When Target, Stanley and Starbucks<\/a> teamed up for a line of Valentine\u2019s Day cups, people began camping outside of Target stores<\/a> to get the special edition. Some enthusiastic fans of the cups have spent over $3,000<\/a> to collect every variety that\u2019s available.<\/p>\n The last line of cups quickly ended up on Ebay, with rabid fans paying between $150 to over $400 per cup.<\/p>\n The Stanley tumblers have become a sensation, as well as a source of confusion for those who don\u2019t understand their popularity. Generation Z is the biggest booster, singing its praises on TikTok and other social media channels, but it\u2019s equally as popular with millennials and even some of Generation X<\/a>. Baby boomers, who typically aren\u2019t found on TikTok, are a bit less enamored with the cups.<\/p>\n There will be a bit more variety this time with this launch. In addition to four new designs of the 40-ounce tumbler (going for $45 each), Target will also offer two sizes of its Flip Straw Tumblers ($30) and 20-ounce \u201call-day slim bottles\u201d (also $30).<\/p>\n Stanley is also using the opportunity to launch a new collection of stainless steel pitchers, flasks, coolers, cocktail shakers and more.<\/p>\n<\/div>\nSubscribe to the new Fortune CEO Weekly Europe newsletter to get corner office insights on the biggest business stories in Europe. Sign up<\/a> for free.<\/div>\n<\/div>\n