{"id":214482,"date":"2024-03-18T15:46:38","date_gmt":"2024-03-18T15:46:38","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/18\/i-tried-this-companys-30-minute-ai-powered-massage-here-are-the-surprising-results\/"},"modified":"2025-06-25T17:20:26","modified_gmt":"2025-06-25T17:20:26","slug":"i-tried-this-companys-30-minute-ai-powered-massage-here-are-the-surprising-results","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/18\/i-tried-this-companys-30-minute-ai-powered-massage-here-are-the-surprising-results\/","title":{"rendered":"I tried this company\u2019s 30-minute AI-powered massage. Here are the surprising results"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Last week, I tried my very first AI-powered massage. While I\u2019ve gotten a traditional massage before, I was unsure what to make of the idea of two robotic arms pressing into my back instead of a human. Would it make me feel in control and comfortable? Or, would it feel\u2014dare I say\u2014robotic and not personalized?\u00a0\u00a0<\/p>\n<div>\n<p>I walked into Aescape\u2019s Chelsea office in New York City to find out. I changed into a skin-tight pair of athleisure leggings and a long-sleeved shirt and met CEO Eric Litman, who founded the company in 2017 to address his chronic upper back and neck pain.\u00a0<\/p>\n<p>\u201cThere\u2019s something really special about the interaction between what humans can do to help robots better understand people and then help to better improve our lives,\u201d Litman tells me onsite. \u201cIt\u2019s just you and the table. You\u2019re in complete control of the experience.\u201d\u00a0<\/p>\n<div class=\"wp-block-image\" style=\"margin:auto;max-width:540px\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:133.33333333333331%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover\" sizes=\"100vw\" srcset=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=320&amp;q=75 320w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=480&amp;q=75 480w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=576&amp;q=75 576w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=768&amp;q=75 768w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=1024&amp;q=75 1024w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=1280&amp;q=75 1280w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=1440&amp;q=75 1440w\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/img_4461_720.jpg?w=1440&amp;q=75\"\/><\/noscript><\/span><figcaption>Ahead of the launch, I visited Aescape to try my first AI-powered massage. <\/figcaption><p>Alexa Mikhail via Fortune<\/p>\n<\/div>\n<h2 class=\"wp-block-heading\"><strong>The robotic massage\u00a0<\/strong><\/h2>\n<p>Litman led me past the rows of company desks to one of their in-house massage rooms, which emulated a spa experience with dim lighting and comforting tones\u2014albeit with two long white robotic arms hovering above the table instead of a masseuse. Litman informed me that sensors above me would take a 3D model of my body and then customize the massage to my form. \u201cIt knows specifically what parts of the body like different types of pressure,\u201d says Litman, who gets an AI-powered massage several times a week steps away from his desk.\u00a0<\/p>\n<p>I lay face down, adjusted the music genre\u2014choosing from a range of soft piano tunes and even heavy metal\u2014and toggled the pressure of the automated arms. Litman worked alongside orthopedic surgeons and massage therapists, who he says helped guide the team on how much force the machine would have. \u201cThey were especially designed not to be that strong. They\u2019re perfectly strong for a great massage, but they\u2019re not any stronger and don\u2019t have any ability to hurt you,\u201d he says, adding that if I press the big red button in the center of the screen, the massage will stop and the arms will move away from me.<\/p>\n<div class=\"sc-7017910c-1 cIIKyn\">\n<div class=\"slick-slider gallery slick-initialized\" dir=\"ltr\">\n<div class=\"slick-list\">\n<div class=\"slick-track\" style=\"width:200%;left:0%\">\n<div data-index=\"0\" class=\"slick-slide slick-active slick-current\" tabindex=\"-1\" aria-hidden=\"false\" style=\"outline:none;width:50%\">\n<div>\n<div class=\"wp-block-image\" style=\"width:100%;display:inline-block\" tabindex=\"-1\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:56.25%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover\" sizes=\"100vw\" srcset=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=320&amp;q=75 320w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=480&amp;q=75 480w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=576&amp;q=75 576w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=768&amp;q=75 768w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=1024&amp;q=75 1024w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=1280&amp;q=75 1280w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=1440&amp;q=75 1440w\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_03-1.jpg?w=1440&amp;q=75\"\/><\/noscript><\/span><figcaption height=\"576\" width=\"1024\">During the AI-powered massage, sensors above you take a 3D model of your body.<\/figcaption><p>Fortune<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div data-index=\"1\" class=\"slick-slide\" tabindex=\"-1\" aria-hidden=\"true\" style=\"outline:none;width:50%\">\n<div>\n<div class=\"wp-block-image\" style=\"width:100%;display:inline-block\" tabindex=\"-1\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:56.25%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover\" sizes=\"100vw\" srcset=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=320&amp;q=75 320w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=480&amp;q=75 480w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=576&amp;q=75 576w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=768&amp;q=75 768w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=1024&amp;q=75 1024w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=1280&amp;q=75 1280w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=1440&amp;q=75 1440w\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_05-1.jpg?w=1440&amp;q=75\"\/><\/noscript><\/span><figcaption height=\"576\" width=\"1024\">You can adjust the pressure of the AI-powered massage in real time. <\/figcaption><p>Fortune<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>As the massage began, I could see the automated arms in real time on the screen below me as they moved from my upper to lower back. I set the machine to natural sounds and began increasing the pressure. I ended up leaving it at 100%, which felt strong but not overpowering.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Bringing AI to the spa\u00a0<\/strong><\/h2>\n<p>Seven years ago, Litman had begun researching how AI could infiltrate the wellness and health recovery space as the proliferation of <a href=\"https:\/\/fortune.com\/well\/2024\/01\/30\/tech-measure-biological-age-live-longer-waitlist\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">tech-based wellness offerings<\/a> came onto the scene.\u00a0<\/p>\n<p>After several iterations and testing on over 5,000 people, the company secured $80 million in funding to launch the world\u2019s first fully automatic massage machine on March 13, thanks partly to investor and NBA player Kevin Love, who uses the product. As far as Litman knows, this is the first at-scale robotic device designed to be in the closest contact with humans. Aescape is launching in partnership with 10 Equinox gyms in New York City, offering 30-minute massages for $60. The company plans to have 600 operating tables in hotels, workplaces, and sports teams by the end of the year, Litman says in our interview after my experience.\u00a0<\/p>\n<p>The ideal customer? It\u2019s anyone who needs to \u201crecover from life,\u201d Litman says. Consumers will range from <a href=\"https:\/\/fortune.com\/well\/2024\/02\/02\/americans-spend-5300-wellness-biohacking-2024-tourism-longevity\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">health optimizers<\/a> to executives in sedentary jobs. \u201cPeople are being a lot more thoughtful about taking care of themselves and recognizing that we are <a href=\"https:\/\/fortune.com\/well\/article\/prenuvo-full-body-mri-scan-benefits-drawbacks\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">collectively living longer<\/a>,\u201d he says, hoping to make recovery an essential part of health instead of merely an indulgence.\u00a0<\/p>\n<div class=\"wp-block-image\" style=\"margin:auto;max-width:1024px\"><span style=\"box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative\"><span style=\"box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:56.25%\"\/><img alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)\"\/><noscript><img alt=\"\" loading=\"lazy\" decoding=\"async\" data-nimg=\"responsive\" style=\"position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover\" sizes=\"100vw\" srcset=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=320&amp;q=75 320w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=480&amp;q=75 480w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=576&amp;q=75 576w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=768&amp;q=75 768w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=1024&amp;q=75 1024w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=1280&amp;q=75 1280w, https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=1440&amp;q=75 1440w\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/PAK_Aescape-Demo-Still_02-1.jpg?w=1440&amp;q=75\"\/><\/noscript><\/span><figcaption>\u201cIt\u2019s just you and the table. You\u2019re in complete control of the experience,\u201d CEO Eric Litman tells me. <\/figcaption><p>Fortune<\/p>\n<\/div>\n<p>In response to the most obvious critique of what happens when we lose human touch and connection during a massage, Litman says it\u2019s simple. He\u2019s not trying to recreate or replace the standard within the <a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/market-size\/massage-services-united-states\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">$19 billion<\/a> massage therapy industry. Instead, he says some may feel disempowered by a traditional massage to advocate for themselves or may feel uncomfortable undressing. Being able to control the pressure can ease any hesitations about speaking up, Litman says, who also sees his product as an additive to the spa industry amid the considerable masseuse shortage in the U.S.\u00a0<\/p>\n<p>He also envisions a future where therapists incorporate AI into their practices. \u201cI think over time, as people in general become more comfortable with automated services and solutions in their life, even those who love treatments with therapists will enjoy what we do,\u201d he says.\u00a0<\/p>\n<p>Hands down, I felt more rejuvenated and relaxed after my 30-minute massage. I appreciated having control over the experience, and I didn\u2019t feel like it took me out of the moment. At times, I even forgot I was alone in the room. Still, it will be interesting to see if an AI-powered massage can compete with a human masseuse who can discuss your concerns and adapt their technique accordingly. I would be intrigued to try a hybrid approach in the future, where AI offerings for wellness are accompanied by human therapists. <\/p>\n<p>\u201cThe idea is that it\u2019s familiar. It\u2019s comfortable,\u201d Litman says. And yet, \u201cIt\u2019s different.\u201d\u00a0<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/well\/article\/ai-powered-robotic-massage-results\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Last week, I tried my very first AI-powered massage. While I\u2019ve gotten a traditional massage before, I was unsure what to make of the<\/p>\n","protected":false},"author":1,"featured_media":214483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/214482"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=214482"}],"version-history":[{"count":2,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/214482\/revisions"}],"predecessor-version":[{"id":336578,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/214482\/revisions\/336578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/214483"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=214482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=214482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=214482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}