{"id":213908,"date":"2024-03-16T03:05:33","date_gmt":"2024-03-16T03:05:33","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/16\/toyota-and-nissan-are-joining-forces-to-combat-chinas-ev-dominance\/"},"modified":"2025-06-25T17:20:32","modified_gmt":"2025-06-25T17:20:32","slug":"toyota-and-nissan-are-joining-forces-to-combat-chinas-ev-dominance","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/16\/toyota-and-nissan-are-joining-forces-to-combat-chinas-ev-dominance\/","title":{"rendered":"Toyota and Nissan are joining forces to combat China&#8217;s EV dominance"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/GettyImages-2085680893-e1710527922980.jpg?w=2048\" \/><\/p>\n<p>Chinese companies are <a href=\"https:\/\/fortune.com\/asia\/2023\/12\/13\/china-carmakers-design-electric-cars-twice-fast-ev-market-tesla-byd-gac-brainstorm-design\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">dominating in electric vehicles<\/a>, forcing some of the biggest automakers in the world to put aside their differences to face the threat.<\/p>\n<div>\n<p>Two of Japan\u2019s biggest carmakers (and bitter rivals), <a href=\"https:\/\/fortune.com\/company\/nissan-motor\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Nissan<\/a> and <a href=\"https:\/\/fortune.com\/company\/honda-motor\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Honda<\/a>, <a href=\"https:\/\/global.nissannews.com\/en\/releases\/240315-02-e\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">said Friday<\/a> that they would work together to develop electric vehicles amid the looming threat of Chinese EV giants such as <a href=\"https:\/\/fortune.com\/company\/byd-2\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">BYD<\/a>.<\/p>\n<p>Although the arrangement is unusual for Japan\u2019s second- and third-biggest carmakers, Honda\u2019s president, Toshihiro Mibe, said that the companies need to work together to survive the threat of new industry contenders, according to the<em> <\/em><a href=\"https:\/\/www.ft.com\/content\/ba9d43aa-b1ab-4244-82b2-7bd12d3799ac\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \"><em>Financial Times<\/em><\/a>.<\/p>\n<p>\u201cThe rise of emerging players is becoming faster and stronger,\u201d Mibe told the <em>FT<\/em>. \u201cCompanies that cannot respond to the changes will be wiped out.\u201d<\/p>\n<p>Nissan\u2019s president and CEO, Makoto Uchida, added during a Friday joint press conference that the companies were short on time to step up their efforts, according to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-15\/honda-nissan-form-ev-partnership-to-compete-with-chinese-brands?utm_content=business&amp;utm_medium=social&amp;utm_source=twitter&amp;cmpid=socialflow-twitter-business&amp;utm_campaign=socialflow-organic&amp;sref=2jPYL79S\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">multiple outlets<\/a>.\u00a0<\/p>\n<p>\u201cIt is important to prepare for the increasing pace of transformation in mobility in the mid-to-long-term, and it is significant that we have reached this agreement based on a mutual understanding that Honda and Nissan face common challenges,\u201d Uchida said in a <a href=\"https:\/\/global.nissannews.com\/en\/releases\/240315-02-e\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">statement<\/a>.\u00a0<\/p>\n<p>The Japanese carmaker partnership comes after <a href=\"https:\/\/fortune.com\/company\/volkswagen\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Volkswagen<\/a> and French car manufacturer <a href=\"https:\/\/fortune.com\/company\/renault\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Renault<\/a> also said they may team up to bring an EV to market for budget-strapped consumers. To compete with the low-cost EVs coming out of China, Volkswagen\u2019s CEO Oliver Blume <a href=\"https:\/\/www.ft.com\/content\/0985f16c-105c-4b62-aa80-3658fa9b629a\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">said this week<\/a> that it would be smart to work with other carmakers to put the costs \u201con more shoulders\u201d and still make a profit.\u00a0<\/p>\n<p>It\u2019s not just EVs where China is beating out its Asian neighbor. Earlier this year, China likely overtook Japan as <a href=\"https:\/\/www.wsj.com\/world\/china\/china-vehicle-sales-rise-further-boosted-by-stimulus-policies-sales-promotions-3452cca1\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">the world\u2019s top auto exporter<\/a> thanks to a boost from its lower-cost gas-powered vehicles that made strides in countries such as Russia and Mexico, according to the China Passenger Car Association.<\/p>\n<p>But China has a special advantage when it comes to EVs. Producing electric vehicles is <a href=\"https:\/\/fortune.com\/2024\/01\/25\/what-electric-vehicles-cost-less-than-50000-dollars-2024-cheap-evs\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">more expensive<\/a> than making gas-powered cars because of the lithium batteries EVs they use as well as the advanced technology they often come equipped with. China\u2019s lower commodities costs and strong manufacturing capabilities have allowed it to produce lower-cost EVs, leading Chinese carmakers to rapidly expand their global market share over the past few years.<\/p>\n<p>The European Union has accused China-manufactured electric vehicles of <a href=\"https:\/\/fortune.com\/2024\/03\/07\/eu-nears-hitting-chinese-evs-with-additional-tariffs\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">benefiting from state subsidies<\/a> to outcompete other carmakers unfairly; the bloc is considering levying new tariffs. In the U.S., where China\u2019s carmakers have made few inroads, they are hindered by a <a href=\"https:\/\/fortune.com\/2024\/02\/29\/china-ev-electric-cars-import-tariff-josh-hawley-byd-mexico\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">27.5% tariff on EV imports<\/a>.<\/p>\n<p>In 2023, domestic EV sales in China jumped by 38%, or 9.5 million cars, according to the <a href=\"https:\/\/asia.nikkei.com\/Business\/Automobiles\/China-s-2023-auto-sales-grow-12-on-overseas-demand-for-EVs\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">China Association of Automobile Manufacturers<\/a>. China\u2019s overall exports also surged by 58% last year to 4.9 million units, according to the trade association, thanks in part to EVs, which made up about a fourth of the exports.<\/p>\n<p>In the final months of 2023, China\u2019s star EV manufacturer, the Warren Buffett-backed BYD, surpassed Elon Musk\u2019s <a href=\"https:\/\/fortune.com\/company\/tesla\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Tesla<\/a> for the <a href=\"https:\/\/fortune.com\/2024\/01\/02\/elon-musk-tesla-q4-production-deliveries-sales-record-byd\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">first time<\/a> to become the world\u2019s leading EV maker by sales. In 2023, BYD <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/chinas-byd-forecasts-2023-net-profit-rise-much-865-yy-2024-01-29\/#:~:text=EV%20Supply%20Chain-,China's%20BYD%20forecasts%202023%20net%20profit%20to,much%20as%2086.5%25%20y%2Fy&amp;text=BEIJING%2C%20Jan%2029%20(Reuters),strong%20sales%20and%20cost%20cuts.\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">sold 3.02 million cars<\/a>, up 61.9% year-over-year.<\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\">Subscribe to the new Fortune CEO Weekly Europe newsletter to get corner office insights on the biggest business stories in Europe. <a href=\"https:\/\/fortune.com\/newsletters\/ceo-weekly-europe?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=ceo_weekly_europe\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Sign up<\/a> for free.<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/03\/15\/nissan-toyota-china-evs-wiped-out-byd\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Chinese companies are dominating in electric vehicles, forcing some of the biggest automakers in the world to put aside their differences to face the<\/p>\n","protected":false},"author":1,"featured_media":213909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/213908"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=213908"}],"version-history":[{"count":2,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/213908\/revisions"}],"predecessor-version":[{"id":337194,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/213908\/revisions\/337194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/213909"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=213908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=213908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=213908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}