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Spotify has announced adding full music videos to its platforms, amid a flurry of new features<\/a>. The music streaming giant, however, clarified that the beta phase would only be rolled out to a handful of countries for Premium subscribers.<\/p>\n U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya are among the markets which will get access to this new feature.<\/p>\n The beta version of music videos on Spotify was released on Wednesday (March 13) with a limited catalog of music videos, including hits from global artists like Ed Sheeran, Doja Cat, and Ice Spice, or local favorites like Aluna and Asake.<\/p>\n Listeners can head to their iOS, Android, desktop, or TV devices and select the \u201cSwitch to Video\u201d toggle for supported music tracks. Then, the music video will start playing from the beginning within the Now Playing view.<\/p>\n It will also allow users to watch videos in full screen by turning their mobile device to watch in landscape mode.<\/p>\n In a statement posted<\/a> on Spotify\u2019s website, Vice President and Head of Music Product Charlie Hellman said: \u201cSo many times in my own experience and for countless others, music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan.<\/p>\n \u201cThey\u2019re an important part of so many artists\u2019 tool kits, and it\u2019s a natural fit for them to live in the same place that more than half a billion people choose to listen to music,\u201d he added.<\/p>\n It comes as Spotify revealed<\/a> that it would cut 17% of its workforce in December 2023.<\/p>\n Despite the job losses, Spotify stock went up around 11% after the announcement. CEO Daniel Ek stated<\/a> at the time, \u201cOver the last two years, we\u2019ve put significant emphasis on building Spotify into a truly great and sustainable business \u2013 one designed to achieve our goal of being the world\u2019s leading audio company and one that will consistently drive profitability and growth into the future.\u201d<\/p>\n It aims to cut operating costs at a time when capital costs are increasing, undoing several investments made during 2020 and 2021. Ek continued: \u201cWe now find ourselves in a very different environment. And despite our efforts to reduce costs this past year, our cost structure for where we need to be is still too big.\u201d<\/p>\nA potentially positive year ahead for Spotify<\/h2>\n