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The\u00a0Bezos Earth Fund<\/a>\u00a0is pouring $60 million into revamping alternative proteins as part of its push to make food more sustainable.\u00a0<\/p>\n The Jeff Bezos-backed philanthropic organization will put money into establishing university research centers that will work on improving the taste, texture and nutrition of meat alternatives. The centers, set up over the next five years, will also focus on bringing down manufacturing costs and finding new ingredients, according to\u00a0Andy Jarvis<\/a>, director of Future of Food at the Bezos Earth Fund.\u00a0<\/p>\n \u201cAlternative proteins are an imperative if we are to stay within planetary boundaries, if we are to feed 10 billion people within those boundaries,\u201d Jarvis said in a video interview. \u201cWe\u2019re investing in alternative proteins because they need to be successful.\u201d\u00a0<\/p>\n The funding is part of a $1 billion\u00a0commitment<\/a>\u00a0by the Bezos Earth Fund to tackle food\u2019s impact on climate and nature. Alternative proteins have been singled out as a way to help shift diets away from livestock, a major driver of greenhouse gas emissions. But they have struggled to win over consumers due to a lack of flavor, high prices and concerns over nutrition. \u00a0<\/p>\n \u201cThey need to cost less, they need to be more flavorful,\u201d Jarvis said.\u00a0<\/p>\n The Bezos Earth Fund was launched in early 2020 by Bezos \u2014 the world\u2019s second-richest person and founder of Amazon<\/a>.com Inc. \u2014 who pledged $10 billion to fight climate change and protect the natural world.<\/p>\n<\/div>\n\nSubscribe to Impact Report, a weekly newsletter on the trends and issues shaping corporate sustainability. Sign up<\/a> for free.<\/div>\n<\/div>\n