{"id":211596,"date":"2024-03-09T11:16:37","date_gmt":"2024-03-09T11:16:37","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/09\/inside-the-oscars-2024s-56-9-million-price-tag\/"},"modified":"2025-06-25T17:20:57","modified_gmt":"2025-06-25T17:20:57","slug":"inside-the-oscars-2024s-56-9-million-price-tag","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/09\/inside-the-oscars-2024s-56-9-million-price-tag\/","title":{"rendered":"Inside the Oscars 2024&#8217;s $56.9 million price tag"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/site-headers-2-2.png?w=2048\" \/><\/p>\n<p>Ryan Gosling may be \u201cjust Ken,\u201d but the Oscars are never \u201cjust\u201d an award show. The grand finale to the <a href=\"https:\/\/www.cnn.com\/2024\/01\/02\/business\/us-box-office-2023-best-since-before-pandemic\/index.html\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">highest-grossing<\/a> year in film since the pandemic is upon us\u2014and it comes with a hefty price tag.<\/p>\n<div>\n<p>Sunday\u2019s Academy Awards ceremony carries a total cost of $56.9 million, according to a recent <a href=\"https:\/\/wallethub.com\/blog\/oscars-facts\/19250\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">report<\/a> from personal finance company WalletHub based on its own projections, news reports, and data from the Academy.<\/p>\n<p>While the awards themselves tend to be a guessing game, the extravagant cost of the ceremony is a given. From pricey goodie bags for Cillian Murphy and Lily Gladstone to a (relatively) small payday for host Jimmy Kimmel, here\u2019s a cost breakdown of the biggest night in film.<\/p>\n<h2 class=\"wp-block-heading\"><strong>A-list prices<\/strong><\/h2>\n<p>The estimated total cost of an A-list actress\u2019 Oscars outfit is $10 million, according to WalletHub, but a number of stars have outdone that figure. Lady Gaga wore a <a href=\"https:\/\/fortune.com\/company\/tiffany\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Tiffany<\/a> &amp; Co. necklace worth more than $30 million to the 2019 Oscars, <em>Harper\u2019s Bazaar<\/em> <a href=\"https:\/\/www.harpersbazaar.com\/celebrity\/red-carpet-dresses\/a26362164\/lady-gaga-oscars-2019-tiffany-diamond\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">reported<\/a>.<\/p>\n<p>A few years earlier, in 2014, Cate Blanchett <a href=\"https:\/\/www.scmp.com\/magazines\/style\/celebrity\/article\/3171874\/5-most-expensive-oscars-red-carpet-looks-21st-century\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">wore<\/a> a $100,000 Armani gown and $18 million worth of Chopard jewels, while Charlize Theron adorned her $90,000 Dior dress with $15.8 million worth of Harry Winston jewelry. The cost of an Oscars outfit is a more humble $1.5 million for the average attendee and $266,000 for a first-timer, WalletHub estimates.<\/p>\n<p>Not only are the celebrities\u2019 ensembles expensive\u2014so is the very ground they walk on. The 50,000-square-foot red carpet beneath their feet costs $24,700, according to WalletHub. And that doesn\u2019t even include wages for the crew of 18 <a href=\"https:\/\/wallethub.com\/blog\/oscars-facts\/19250\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">workers<\/a> required to install the carpet over the course of <a href=\"https:\/\/www.vox.com\/2015\/2\/19\/8071313\/red-carpet-oscars-time\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">two days<\/a>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>No cash prize\u2014but a wealth of goodies<\/strong><\/h2>\n<p>There\u2019s no cash prize for winning an Oscar\u2014and the 24-karat gold-plated statuette that winners take home is only valued at about $400, according to WalletHub. But the lucky winners of the Best Actor or Best Actress awards can command a 20% pay bump on their next project.<\/p>\n<p>Some Oscar \u201closers\u201d still get a consolation prize in the form of the notorious goodie bag. The 25 nominees in the acting and directing categories, plus host Jimmy Kimmel, will take home an \u201cEverybody Wins\u201d gift bag worth over $180,000, <em>CNBC<\/em> <a href=\"https:\/\/www.cnbc.com\/2024\/03\/08\/whats-inside-the-nearly-180000-gift-bag-given-to-top-oscar-nominees.html\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">reported<\/a>. Notably, the bags are not affiliated with the Academy\u2014instead, they will be distributed by Los Angeles-based marketing company Distinctive Assets for the 22nd year in a row.<\/p>\n<p>The most lavish gift in this year\u2019s gift bag is a $50,000, three-night stay at Chalet Zermatt Peak, a ski resort in the Swiss Alps. Nominees can invite up to nine guests for private use of the chalet. Other pricey experiences included in the bag are a seven-night stay at the California spa Golden Door, worth $24,000, a $25,000 live show from mentalist Carl Christman, and a $10,000 microneedling treatment from Cynosure.<\/p>\n<p>The gifts on the (relatively) lower end of the price spectrum include a $1,350 portable Schwank Grill, a skincare set from Miage valued at $515, a $139 red-light sleep therapy device from Helight, and finally, a $15 retro-themed Rubik\u2019s Cube.<\/p>\n<h2 class=\"wp-block-heading\"><strong>It ain\u2019t much, but it\u2019s honest work<\/strong><\/h2>\n<p>In 2022, Kimmel <a href=\"https:\/\/www.youtube.com\/watch?v=4V2HtyWZTQM\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">revealed<\/a> on his late-night show that he was paid $15,000 the first time he hosted the Oscars in 2017. It \u201csounds like a lot for one night, but it\u2019s months of work leading up to it,\u201d Kimmel added.<\/p>\n<p>That\u2019s less than \u201cscale\u201d\u2014or the minimum that SAG-AFTRA union members get paid\u2014Kimmel said. But 2024 will mark the fourth time Kimmel hosts the Oscars, and if the Academy factors in inflation as well, he could very well command a raise.\u00a0<\/p>\n<p>Alec Baldwin, who hosted the Oscars in 2010, similarly lamented the \u201cthankless job.\u201d \u201cThe Oscars pay you like chicken feed,\u201d he told <em>The Hollywood Reporter<\/em> in 2013. \u201cIt\u2019s all about the honor of helping to extol film achievement.\u201d Meanwhile, the telecast\u2019s producers got paid an \u201chonorarium\u201d of at least $100,000 in 2013, <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/oscars-what-costs-create-academy-422001\/\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">according<\/a> to <em>THR<\/em>.\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Oscarnomics<\/strong><\/h2>\n<p>The Oscars cost a fortune to host\u2014but they bring in even more. Advertisers shell out $1.85 million for a 30-second ad during the award show. That\u2019s much less than the $7 million CBS <a href=\"https:\/\/www.wsj.com\/livecoverage\/super-bowl-2024-chiefs-49ers\/card\/how-much-does-a-super-bowl-ad-cost-this-year--Z5758uXIjO3gPQHWUCwF\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">charged<\/a> for the Super Bowl this year, but the Oscars bring in a respectable $120 million in ad revenue for ABC on Oscar Sunday.<\/p>\n<p>And there\u2019s a chance advertisers get the bang for their buck. During the 2022 telecast, the Oscars audience increased by 555,000 after Will Smith slapped Chris Rock, according to Nielsen <a href=\"https:\/\/www.nytimes.com\/2022\/03\/29\/business\/media\/oscars-ratings-will-smith-chris-rock.html\" target=\"_blank\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">data<\/a> released by NBC, helping it draw 16.6 million total viewers that year.<\/p>\n<p>WalletHub estimates that the annual ceremony boosts Los Angeles\u2019 economy by an estimated $170 million, while films that win the Best Picture award get a $7.8 million average increase in domestic sales. The financial impact of the Oscars may not be on par with the billions-dollar boost of <a href=\"https:\/\/fortune.com\/2024\/01\/31\/taylor-swift-super-bowl-bofa-funflation-revenge-spending-economic-impact\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Taylor Swift or the Super Bowl<\/a>\u2014but the show is just as popcorn-worthy.<\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\">Subscribe to the new Fortune CEO Weekly Europe newsletter to get corner office insights on the biggest business stories in Europe. <a href=\"https:\/\/fortune.com\/newsletters\/ceo-weekly-europe?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=ceo_weekly_europe\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Sign up<\/a> for free.<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/03\/09\/oscars-2024-cost-goodie-bag\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Ryan Gosling may be \u201cjust Ken,\u201d but the Oscars are never \u201cjust\u201d an award show. The grand finale to the highest-grossing year in film<\/p>\n","protected":false},"author":1,"featured_media":211597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211596"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=211596"}],"version-history":[{"count":1,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211596\/revisions"}],"predecessor-version":[{"id":339229,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211596\/revisions\/339229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/211597"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=211596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=211596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=211596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}