{"id":211289,"date":"2024-03-08T11:58:44","date_gmt":"2024-03-08T11:58:44","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/08\/klarna-ceo-wants-the-buy-now-pay-later-giant-to-go-public-quite-soon-by-copying-googles-perfect-ipo\/"},"modified":"2025-06-25T17:21:03","modified_gmt":"2025-06-25T17:21:03","slug":"klarna-ceo-wants-the-buy-now-pay-later-giant-to-go-public-quite-soon-by-copying-googles-perfect-ipo","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/08\/klarna-ceo-wants-the-buy-now-pay-later-giant-to-go-public-quite-soon-by-copying-googles-perfect-ipo\/","title":{"rendered":"Klarna CEO wants the buy-now, pay-later giant to go public \u2018quite soon\u2019 by copying Google\u2019s \u2018perfect IPO\u2019"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/content.fortune.com\/wp-content\/uploads\/2024\/03\/GettyImages-1239737322-e1709897780758.jpg?w=2048\" \/><\/p>\n<p>Klarna Bank AB Chief Executive Officer Sebastian Siemiatkowski is taking inspiration from Google as he prepares for an initial public offering \u201cquite soon.\u201d<\/p>\n<div>\n<p>While he said Klarna hasn\u2019t yet chosen where and exactly when it will sell shares, Siemiatkowski pointed out that the US was the buy-now-pay-later firm\u2019s biggest market during an interview with Bloomberg TV on Friday.\u00a0<\/p>\n<p>\u201cI always look to the Google IPO and I feel that was a perfect IPO,\u201d he said. \u201cYou had a company who had proven itself, it had proven its business model. It was a global company, but it was also a company who had the majority of its growth ahead of itself, right. And I think that that\u2019s been the timing we\u2019ve been looking for.\u201d\u00a0<\/p>\n<p>Google, now renamed Alphabet Inc., had a market value of $23 billion when it listed in 2004. It\u2019s now worth almost $1.7 trillion, one of the most valuable companies in the world.\u00a0<\/p>\n<p>Klarna will presumably want to avoid some of Google\u2019s\u00a0<a href=\"https:\/\/hbr.org\/2010\/05\/how-i-did-it-googles-ceo-on-the-enduring-lessons-of-a-quirky-ipo\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">missteps<\/a>\u00a0in the IPO process: the internet company was forced to halve the value of the offering as the market for new issues sagged, and some shareholders had issues with the Dutch auction structure. The Securities and Exchange Commission investigated whether an interview with the founders in Playboy magazine might have violated disclosure rules.<\/p>\n<p>In 2022, Klarna saw its valuation slashed to $6.7 billion from about $45.6 billion while it cut jobs, office space and other costs, as investors reconsidered the growth of easy credit at a time of rising interest rates. Recently, the firm was commanding a valuation of about $9.5 billion, according to Caplight, an aggregator of secondary market transaction data.<\/p>\n<p>In November, the Swedish firm was<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-11-04\/klarna-establishes-uk-holding-company-in-step-to-listing\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">\u00a0setting up a new UK holding company<\/a>\u00a0in what was seen as the preparatory work for a potential public offering. Klarna has also started having detailed discussions with investment banks to work on an IPO that could value it around $20 billion,\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-02-27\/klarna-said-to-sound-out-banks-for-us-ipo-at-20-billion-value\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Bloomberg News reported<\/a>\u00a0last month.\u00a0<\/p>\n<p>\u201cIt\u2019s important that we have met the criteria that we have set up for ourselves to IPO,\u201d Siemiatkowski said. \u201cI hope that we will be able to make it happen quite soon.\u201d<\/p>\n<p>However, some of the firm\u2019s existing investors disagree about the way forward. Relations between Siemiatkowski and co-founder Victor Jacobsson have soured as the two clashed over differing approaches to corporate governance. One recent flare-up during the IPO preparations centered on this push to set up a new British holding company, Bloomberg News has reported.\u00a0<\/p>\n<p>Siemiatkowski said Friday he was \u201cvery happy\u201d that Michael Moritz was still on the Klarna board after a plan to replace him was dropped. Sequoia, the venture capital firm that Moritz helped run, has backed Klarna for the past 15 years \u2014 and was also an early investor in Google.\u00a0<\/p>\n<p>The company\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-02-28\/klarna-narrows-full-year-losses-ahead-of-expected-ipo\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">narrowed its losses<\/a>\u00a0to 2.5 billion kronor ($240 million) last year, with revenue rising by more than a fifth as it expanded rapidly among US shoppers looking to spread the cost of their purchases.\u00a0<\/p>\n<p>Siemiatkowski said the firm now represents about 0.5% of the total payments market, giving Klarna space to grow and challenge the dominance of Visa Inc., Mastercard Inc. and others.\u00a0<\/p>\n<p>Klarna recently said its <a href=\"https:\/\/fortune.com\/2024\/02\/13\/klarna-ceo-sebastian-siemiatkowski-embracing-ai-ipo\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">tie-up with OpenAI<\/a> to use artificial intelligence across the company had <a href=\"https:\/\/fortune.com\/europe\/2024\/02\/28\/klarna-ai-altered-hiring-chatbot-700-full-time-staff-openai\/\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">led to advances in customer service that could replace workers<\/a>. The news\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-06\/teleperformance-sees-ai-as-growth-opportunity-after-klarna-panic\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">hit shares<\/a>\u00a0in Teleperformance SE, which provides call centers.<\/p>\n<p>\u201cThis is the first time we\u2019ve launched a technology that makes the experience so much better, that it actually reduced the amount of errands and the amount of interactions with humans to the equivalent of about 700 full time agents,\u201d Siemiatkowski said.\u00a0<\/p>\n<p>When asked if he wanted Klarna to become the first AI bank, Siemiatkowski said \u201cyes, that\u2019s the goal. But our users will also always be able to reach a human if they want to.\u201d<\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\">Subscribe to the new Fortune CEO Weekly Europe newsletter to get corner office insights on the biggest business stories in Europe. <a href=\"https:\/\/fortune.com\/newsletters\/ceo-weekly-europe?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=ceo_weekly_europe\" target=\"_self\" rel=\"noopener\" class=\"sc-47dba8f0-0 iRbseu styledLinkColor \">Sign up<\/a> for free.<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/europe\/2024\/03\/08\/klarna-ceo-wants-buy-now-pay-later-giant-go-public-copying-google-perfect-ipo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Klarna Bank AB Chief Executive Officer Sebastian Siemiatkowski is taking inspiration from Google as he prepares for an initial public offering \u201cquite soon.\u201d While<\/p>\n","protected":false},"author":1,"featured_media":211290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211289"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=211289"}],"version-history":[{"count":2,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211289\/revisions"}],"predecessor-version":[{"id":339494,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/211289\/revisions\/339494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/211290"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=211289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=211289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=211289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}