{"id":210151,"date":"2024-03-04T19:51:39","date_gmt":"2024-03-04T19:51:39","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/04\/now-ai-is-outperforming-humans-when-it-comes-to-creativity\/"},"modified":"2025-06-25T17:21:14","modified_gmt":"2025-06-25T17:21:14","slug":"now-ai-is-outperforming-humans-when-it-comes-to-creativity","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/03\/04\/now-ai-is-outperforming-humans-when-it-comes-to-creativity\/","title":{"rendered":"Now AI is outperforming humans when it comes to creativity"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Artificial Intelligence gains another win over humans, as a new study suggests it can have \u2018creative thought.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a <\/span><a href=\"https:\/\/www.nature.com\/articles\/s41598-024-53303-w\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> conducted by PhD students at the University of Arkansas, 151 people were pitted against ChatGPT-4 with the aim of measuring divergent thinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is often thought to be a sign of creativity and imagination, as it involves a thought process that is used to generate ideas and explore possible solutions to a concrete or abstract issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the study, the multimodal language model created by <\/span><a href=\"https:\/\/readwrite.com\/openai-launches-sora-a-new-text-to-video-ai-model\/\"><span style=\"font-weight: 400;\">OpenAI<\/span><\/a><span style=\"font-weight: 400;\"> was found to provide more \u2018original and elaborate answers than the human participants.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first take involved people coming up with creative uses for everyday objects (like a fork or rope). The second called the Consequences Task, asked people (and their AI counterparts) to imagine the outcomes of a made-up situation. The third, named the Divergent Associations Task, required 10 nouns that are as \u2018semantically distant as possible.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Researchers then looked at the length of response and semantic difference between words. The <\/span><a href=\"https:\/\/readwrite.com\/elon-musk-sues-openai-and-ceo-sam-altman-over-breach-of-contract\/\"><span style=\"font-weight: 400;\">ChatGPT-4<\/span><\/a><span style=\"font-weight: 400;\"> model was found to be \u2018more original and elaborate than humans on each of the divergent thinking tasks, even when controlling for fluency of responses.\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the full insight into AI\u2019s creativity hasn\u2019t yet been extensively looked at, this study marks one of the first in the exploration of its capabilities.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Researchers have some \u2018caveats\u2019<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Conducted by Kent F. Hubert, Kim N. Awa, and Darya L. Zabelina, the students have explained that some caution should be exercised.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a <\/span><a href=\"https:\/\/arkansasresearch.uark.edu\/ai-outperforms-humans-in-standardized-tests-of-creative-potential\/\"><span style=\"font-weight: 400;\">press release <\/span><\/a><span style=\"font-weight: 400;\">published on the University of Arkansas\u2019s website last Friday (March. 1), the authors say: \u201cIt is important to note that the measures used in this study are all measures of creative potential, but the involvement in creative activities or achievements are another aspect of measuring a person\u2019s creativity\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAI, unlike humans, does not have agency,\u201d and is \u201cdependent on the assistance of a human user. Therefore, the creative potential of AI is in a constant state of stagnation unless promoted.<\/span><\/p>\n<div class=\"about-author\">\n<div class=\"author-info\">\n<div class=\"author-avatar col-md-2\">\n\t\t\t\t\t\t\t\t<img alt=\"\" srcset=\"https:\/\/readwrite.com\/wp-content\/uploads\/2024\/02\/avatar_user_26583_1708362924-250x250.jpeg 2x\" class=\"avatar avatar-125 photo\" height=\"125\" width=\"125\" decoding=\"async\" src=\"https:\/\/readwrite.com\/wp-content\/uploads\/2024\/02\/avatar_user_26583_1708362924-125x125.jpeg\"\/><noscript><img alt=\"\" src=\"https:\/\/readwrite.com\/wp-content\/uploads\/2024\/02\/avatar_user_26583_1708362924-125x125.jpeg\" srcset=\"https:\/\/readwrite.com\/wp-content\/uploads\/2024\/02\/avatar_user_26583_1708362924-250x250.jpeg 2x\" class=\"avatar avatar-125 photo\" height=\"125\" width=\"125\" decoding=\"async\"\/><\/noscript>\t\t\t\t\t\t\t<\/div>\n<p><!-- .author-avatar --><\/p>\n<div class=\"author-description col-md-10\">\n<h3 class=\"author-title\"><a href=\"https:\/\/readwrite.com\/author\/sophie-atkinson\/\">Sophie Atkinson<\/a><\/h3>\n<h5 class=\"author-role\">\n\t\t\t\t\t\t\t\t\tFreelance Writer<br \/>\n\t\t\t\t\t\t\t\t<\/h5>\n<p class=\"author-bio\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/sophie-atkinson-b8377013a\/\">Sophie Atkinson<\/a> is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media marketing. She kicked off her career with a Print Futures Award which champions young talent working in print, paper and publishing. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC. Now, with five years experience in journalism and many more in content marketing, Sophie works as a freelance writer and marketer. Her areas of specialty span a wide range, including technology, business, marketing, and finance.\t\t\t\t\t\t\t\t<\/p>\n<p><!-- .author-bio --><\/p><\/div>\n<p><!-- .author-description -->\n\t\t\t\t\t\t<\/div>\n<p><!-- .author-info -->\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/readwrite.com\/now-ai-is-outperforming-humans-when-it-comes-to-creativity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Artificial Intelligence gains another win over humans, as a new study suggests it can have \u2018creative thought.\u2019 In a study conducted by PhD students<\/p>\n","protected":false},"author":1,"featured_media":210152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[152],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/210151"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=210151"}],"version-history":[{"count":2,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/210151\/revisions"}],"predecessor-version":[{"id":340278,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/210151\/revisions\/340278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/210152"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=210151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=210151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=210151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}