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JPMorgan Chase<\/a> & Co. is the latest company looking to cash in on Lionel Messi.\u00a0<\/p>\n The biggest US bank signed a two-year deal for the naming rights of Messi\u2019s Inter Miami CF home venue in Fort Lauderdale, Florida. Terms of the deal weren\u2019t disclosed. JPMorgan is replacing AutoNation<\/a> Inc., a car retailer that was the original sponsor of DRV PNK Stadium (pronounced \u201cDrive Pink\u201d).<\/p>\n The transaction marks JPMorgan\u2019s first naming venture in professional soccer, according to a\u00a0statement<\/a>\u00a0Tuesday. It adds to a series of high-profile relationships the bank has across the sports industry, including the Chase Center basketball arena in San Francisco and a partnerhsip with NBA\u2019s Atlanta Hawks.<\/p>\n JPMorgan has nearly 3,000 employees in South Florida and more than 14,000 Florida-wide.\u00a0<\/p>\n But Chase Stadium in Fort Lauderdale is set to be only temporary. Inter Miami is expected to move out of the 21,550-seat venue \u2014 sometimes shared with the Florida High School Athletic Association for state championships \u2014 by 2025, the last year of Messi\u2019s contract.\u00a0<\/p>\n Inter Miami\u2019s owners, which include retired soccer star David Beckham and billionaire Jorge Mas, are privately funding the Miami Freedom Park complex, a 131-acre development being built in city-owned land. It will include a 25,000-seat stadium, public parks and offices. The project has yet to announce naming partners.<\/p>\n The stadium deal is also the latest in a string of transactions spurred by Messi, the Argentine superstar who joined Inter Miami last year. The eight-time Ballon d\u2019Or winner as the world\u2019s greatest soccer player has led to soaring ticket sales and media deals, with Royal Caribbean Cruises Ltd. replacing crypto investment firm XBTO as the main sponsor on Inter Miami jerseys.<\/p>\n Read more:\u00a0Messi\u2019s New Miami Soccer Jersey Has Cruises Replacing Crypto<\/a><\/p>\n So far, Messi has starred in Super Bowl\u00a0ads<\/a>, a documentary and even has his own line of\u00a0chicken sandwiches<\/a>.\u00a0<\/p>\n<\/div>\n\nSubscribe to the CEO Daily newsletter to get the CEO perspective on the biggest headlines in business. Sign up<\/a> for free.<\/div>\n<\/div>\n