{"id":205461,"date":"2024-02-10T03:14:48","date_gmt":"2024-02-10T03:14:48","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/02\/10\/these-business-communication-courses-can-help-grow-in-demand-skills-for-a-changing-workplace-in-2024\/"},"modified":"2025-06-25T17:21:56","modified_gmt":"2025-06-25T17:21:56","slug":"these-business-communication-courses-can-help-grow-in-demand-skills-for-a-changing-workplace-in-2024","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/02\/10\/these-business-communication-courses-can-help-grow-in-demand-skills-for-a-changing-workplace-in-2024\/","title":{"rendered":"These business communication courses can help grow in-demand skills for a changing workplace in 2024"},"content":{"rendered":"

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<\/p>\n

If you ask almost any professional about the most important hard skills, communication is almost always top of the list.\u00a0<\/p>\n

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The ability to discuss strategy, goals, and solutions with others is paramount to any business; communication can truly be the make or break for companies small and large. Millions of dollars can be lost<\/a> each year because of inadequate communication.<\/p>\n

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UNC Kenan-Flagler’s #1-ranked online MBA is a top choice for experienced professionals with strong undergraduate performance. You can earn your degree at your own pace\u2014in 18 to 36 months\u2014without sacrificing academic quality and rigor. Access lifelong career benefits and join a global community of over 42,000 alumni with an AACSB-accredited online MBA from UNC-Chapel Hill. GMAT waivers available. Learn more today.<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

For these reasons, communication skills remain highly desired. Digital communication skills are the second most in-demand technical skill and communication more broadly\u2014including written, oral, and presentation\u2014remains among the top soft skills sought after by companies, according to Wiley\u2019s Closing the Skills Gap 2023 report<\/a>.<\/p>\n

And with the workplace looking a lot different than it did just five years ago\u2014with more remote work and AI integration, for example\u2014the best ways to communicate are also changing.<\/p>\n

\u201cSkills today can generally get outmoded in about three to five years and so that means that we need to upskill really often,\u201d says Angie Kamath, dean of the NYU School of Professional Studies<\/a>.<\/p>\n

Changing communication dynamics<\/h2>\n

One way to get ahead of the curve is to explore business communication courses. While they previously focused more on writing professional emails, completing research reports, creating effective presentations, today, the area has shifted to focus more deeply on data analytics, customer communication, social impact, and social media, Kamath notes.<\/p>\n

Social media in particular has created new opportunities for businesses to sell products. According to Pew Research Center<\/a>, 3 in 10 adult social media users have purchased a product after seeing it on social media\u2014with the number rising if it is mentioned by a content creator they follow.<\/p>\n

Because this shift is so broad and impactful, Kamath says integrated marketing has become the most popular master\u2019s program that NYU\u2019s professional studies school offers. For those who work deeply in the marketing and communications space\u2014upskilling via a graduate program could be a great opportunity.\u00a0<\/p>\n

For others, completing a certification program or even simply taking a one-off communication course could be a great way to learn the most up-to-date practices\u2014especially in the wake of new technology.<\/p>\n

\u201cSo, we often try to help people understand how to use technology\u2014flavor of the month or flavor for year is AI\u2014but how to use technology to enhance what you\u2019re doing from a communications standpoint,\u201d Kamath tells Fortune<\/em>.<\/p>\n

At the same time, there are also human dynamics that have changed in the workforce, including around gender, diversity, aging, hybridity, and Gen Z. Therefore, in part, exiting your algorithm is critically important to learning new ideas and having conversation, Kamath says.<\/p>\n

\u201cWhether it\u2019s in our job life or work life or personal life like social media, is sucking us in,\u201d she adds. \u201cWe get to be in our echo chamber because the algorithm is telling us what to consume.\u201d<\/p>\n

Her advice is to find an offering that best addresses your interests and learning desires within three large skill buckets: human, business-enabling, and technical. A course may be able to touch on all three or focus deeply on one subject.\u00a0<\/p>\n

The good news is that there are a variety of program lengths, costs, requirements, and focuses, and while certificates are offered, you can also choose to just enroll in individual courses. Ultimately, it is most important to choose one that best fits into your modern career goals as well as personal circumstances.\u00a0<\/p>\n

Fortune<\/em> has laid out some of the offerings on the market for you to upskill in the world of business communication.\u00a0<\/p>\n

Requirements: <\/strong>2 courses to gain certification<\/p>\n

Cost:<\/strong> $145 per course; $250 for package<\/p>\n

Format<\/strong>: Online<\/p>\n

Timeline: <\/strong>10\u201320 hours to complete entire package<\/p>\n

Course examples<\/strong>: Effective Business Writing; Effective Presentations; Communicating Collaboratively<\/p>\n

Cost:<\/strong> $3,900<\/p>\n

Format<\/strong>: Online<\/p>\n

Timeline: <\/strong>3 months<\/p>\n

Course examples<\/strong>: Cross-Cultural Communication; Persuasive Writing; Impactful Unscripted Communication<\/p>\n

Requirements: <\/strong>Take 3 business communication courses to gain certification<\/p>\n

Cost:<\/strong> $9,660 ($3,220\/course)<\/p>\n

Format<\/strong>: Online or in-person<\/p>\n

Timeline: <\/strong>Within three years<\/p>\n

Course examples<\/strong>: Information Technology Finance and Communications; Grant Proposal Writing; Negotiation and Organizational Conflict Resolution<\/p>\n

Requirements: <\/strong>Take 3 18-hour courses to gain certification<\/p>\n

Cost:<\/strong> $11,400 ($3,800\/course)<\/p>\n

Format<\/strong>: Online or in-person<\/p>\n

Timeline: <\/strong>Self-determined<\/p>\n

Course examples:<\/strong> Interpersonal Communication & Conflict Management; Written and Visual Communication; Public Speaking for Professionals<\/p>\n

Requirements: <\/strong>3 core courses + 3 electives to gain certification<\/p>\n

Cost:<\/strong> ~$5,400 ($799\u2013$999\/course)<\/p>\n

Format<\/strong>: Online; instructor-led or self-paced options<\/p>\n

Timeline: <\/strong>Within three years<\/p>\n

Course examples:<\/strong> Digital Communication in a Changing Workplace; Persuading in Business: Leadership, Public Speaking, and Executive Communication; Strategic Communications and Corporate Storytelling<\/p>\n

Requirements:<\/strong> Complete 7 courses (5 required + 2 electives)<\/p>\n

Cost<\/strong>: ~$6,700 (includes fee, tuition, program materials)<\/p>\n

Format<\/strong>: Online or in-person<\/p>\n

Timeline: <\/strong>Self-determined<\/p>\n

Course examples:<\/strong> The Dynamics of Interpersonal Communication; Crisis Management and Communications: Safeguarding Image and Viability; Best Practices in Social Media for the Communications Professional<\/p>\n

Requirements:<\/strong> 4 course series<\/p>\n

Cost<\/strong>: $49\/month<\/p>\n

Format<\/strong>: Online<\/p>\n

Timeline: <\/strong>2 months (10 hours\/week)<\/p>\n

Course examples:<\/strong> Business Writing; Graphic Design; Successful PresentationBeyond these examples, platforms like Udemy<\/a>, Coursera, and edX<\/a> offer a variety of course offerings in the business communication space.\u00a0<\/p>\n<\/div>\n

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