Oregon Lottery\u2019s DraftKings Sportsbook has launched a range of betting<\/a> options centered around Taylor Swift songs in the lead-up to the SuperBowl.<\/p>\n Fans of the singer<\/a> will be able to place bets named after popular songs for the game between the Kansas City Chiefs and San Francisco 49ers on February 11. These include \u2018Shake It Off\u2019, where participants can bet on which team will score first, and \u2018Wildest Dream\u2019, which would place bets on specific player performances.<\/p>\n \u201cThe fanfare and celebrities at this event generate the most interest in sports betting we see all year, \u2018The \u2018Taylor\u2019 effect may also result in more casual sports betters taking a chance to have fun,\u201d Kerry Hemphill, Oregon Lottery\u2019s Sports Betting Products Manager, told Gambling Insider<\/a>.<\/p>\n The \u2018Taylor\u2019 effect here refers to the growing interest in American football from Swifties and Swift\u2019s own growing prominence in the NFL, thanks to her budding relationship with Kansas City Chiefs tight end Travis Kelce. She has been spotted at various games, supporting her boyfriend, while Kelce himself has also attended multiple nights of Swift\u2019s performances as part of Eras Tour.<\/p>\n The NFL has leaned into Swift\u2019s presence at matches, often spotlighting her (among other celebrities) on live footage of the games and social media.<\/p>\n Taylor Swift in the house for TNF \ud83d\ude4c #DENvsKC<\/a> pic.twitter.com\/Swf7x9SuGf<\/a><\/p>\n \u2014 NFL (@NFL) October 12, 2023<\/a><\/p>\n<\/blockquote>\n Some long-term fans of NFL resent the perceived emphasis on Swift\u2019s presence at games, but the practice of highlighting famous faces at live games is a long-standing tradition in football coverage.<\/p>\n Indeed, if the singer\u2019s presence is pulling in new fans to the game, with predominantly young women watching more games than before, it can only be a positive for the sport as a whole. For example, 16% of American consumers stated that Swift had influenced them to spend money on football, a recent survey<\/a> of 2,000 people conducted by online lending marketplace LendingTree found.<\/p>\n Kelce\u2019s brother and fellow football player Jason Kelce said that \u201cthe <\/span>NFL<\/span> would be foolish not to show <\/span>Taylor<\/span> Swift\u201d.<\/span><\/p>\n \u201cShe\u2019s an unbelievable role model for young women across the globe,\u201d he continued while speaking to WCPO 9<\/a>.<\/em><\/span><\/p>\n Featured image: Wikipedia Commons<\/a> licensed under CC BY-SA 2.0<\/a><\/strong><\/em><\/p>\nTaylor Swift and the NFL<\/h2>\n
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